Results

Sideways is proud to have had a part in helping develop the Sears Canada What's in Store for You? email program, providing the HTML email coding, as well as contributing to its design.

Initially broadcast as a monthly, brand-building magazine-style format, it was expanded to 2 or 3 broadcasts a week, now covering most Sears events and promotions with a variety of different email styles – from postcard-type single focus messages to densely packed flyer style emails.

With its continually fresh creative and
engaging design, the program has delivered some exceptional results:

• 207% sales increase in its first year
• 400% positive ROI
• 38% average open rate,
  55% above industry average
• 18% average clickthrough rate,
  270% above industry average