Sideways Design
HTML emails


Case study: Sears Canada’s What’s in Store for You? program.

Sideways is proud to have had a part in helping develop the Sears Canada What's in Store for You? email program, providing the HTML email coding, as well as contributing to its design.

Initially broadcast as a monthly, brand-building magazine-style format, it was expanded to 2 or 3 broadcasts a week, now covering most Sears events and promotions with a variety of different email styles – from postcard-type single focus messages to densely packed flyer style emails.

With its continually fresh creative and
engaging design, the program has delivered some exceptional results:

  • 207% sales increase in its first year
  • 400% positive ROI
  • 38% average open rate,
    55% above industry average
  • 18% average clickthrough rate,
    270% above industry average