Sideways Design
HTML emails

Engaging experience

Keep them clicking on through.

Keep key messages and personalization above-the-fold. Include a short & sweet text teaser in the upper-left corner for mobile customers. Replicate the nav bar from your client's website and receive a surprising rate of clickthroughs.

Location, location, location

Real-estate planning will help lift your clickthrough rate. But to monitor and improve your response results, you may need a large number of URLs to pinpoint where your clients are clicking.

Our custom link system will easily add as many links as you'd like for maximum layout coverage and detailed, “granular” tracking.

Need some added oomph?

There's a number of options than can further engage your audience for greater response:

  • Dynamically inserted content tailored to individual preferences or previous behaviour
  • Redundant, easy-to-hit links so that every click counts
  • Modular layout design for easily adding extra messages or offers
  • Animated images
  • Post-broadcast image swaps
    (for day-by-day reveals, etc.)
  • Rollover states (functional in many email clients; gracefully ignored by others)

Consider placement "above the fold" when placing key elements to accommodate application interface clutter and  encourage full-screen viewing.

Response is improved by using maximum link coverage, even in areas outside the intended focus of the message and CTAs.

GIF-based animations can create added
interest without being distracting.

Images can be swapped post-delivery, so an email can change appearance over the course of a promotion.

Response is improved by using maximum link coverage, even in areas outside the intended focus of the message and CTAs.